Shmood X Stride and Edge

Shmood X Stride and Edge

Yoga with candles? Sounds right up our street. That's why we are chatting with Maddy, the Director and Co-founder behind the coolest yoga company in the North West, Stride and Edge.

In October we collaborated with S&E to create the Ultimate Yoga Candle designed to relieve stress and help you become more in touch with your senses. It also pairs perfectly with their online Vinyasa yoga sessions.

Read on to learn about their story, what a typical day looks like, and more about the collaboration.

Why is yoga important to you?
Yoga is important to me because it not only keeps the body strong and mobile but it also keeps your head clear and your mind focused.

What is your mission with Stride & Edge?
Our mission is to break the stereotype of yoga and to help people learn about the importance of keeping the mind and body active with vinyasa yoga practise.

What inspired you to start your business?
To create a lifestyle where my work was something that I was passionate about and also supported my dreams of becoming an actor.

How did you get started?
I started practising yoga back in 2013 with Harry (Co-Founder) and we grew to love the effects it had on our body and wellbeing. We did our 200Hr Yoga Teacher Training in Portugal back in April 2019 and started teaching weekly classes as soon as we came back.

Candles and yoga?
Yoga isn't just about moving your body in a particular way. It’s about creating the moment in your life to switch off and focus on your mind and body. Creating a yoga space that affects all your senses is so important for this process, so what better way to target your senses than a beautiful candle scent filling the space.

How does the Chill Pill candle affect your practices?
The Chill Pill candle is the perfect candle to aid our classes. The Lemon aroma clears your head and keeps you focussed throughout the class. The Clary Sage helps you to feel grounded and relieves tension in the body. Even though our classes can get quite hot and sweaty we also strive for that blissful relaxation at the end of class and these candles help get you there.

What does a typical day look like for you?
A typical day for us always includes a morning routine! We love our mornings, getting up early to exercise for 30-60 minutes, followed by 5-10 minute meditation and the rest of your morning to sit down and read with a cup of coffee. Then whatever you do for the rest of the day you know you have had a good morning.

Favourite part of your running your own business?
Favourite part of running my own business is having the freedom to do what I want with it.

Most challenging part about running your own business?
The most challenging part is staying motivated to keep the business growing and developing.

Best advice for someone just starting to learn how to bring yoga into their daily routine?
Start small and don’t put too much pressure on yourself. Start with just a 10 minute flow in the morning a couple of times a week. Then you can slowly build it up to longer classes if you want to.

If you weren’t teaching yoga, what would you be doing?
I’d probably be trying to find a job in a restaurant or in retail to help support my aspiring actors life. Haha

Life motto you live by?
Do something that scares you everyday.

The Stride and Edge Ultimate Yoga Candle is exclusively available on their website, keep up with Stride and Edge over at @strideandedge

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